As Creative Director at Amazon Music, I've spent my time shaping some of the company’s most ambitious original content during a period of rapid growth and global expansion. My work focused on developing large-scale live experiences, collaborating with world-class artists, and elevating Amazon Music’s presence at the intersection of entertainment, culture, and innovation.

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I led the creative vision behind Amazon Music Live—an industry-defining live performance series following Thursday Night Football—helping it grow into a flagship cultural moment each week. Across four seasons and 25+ performances, I oversaw every creative dimension:, showrunning, stage design, lighting, scenic builds, camera plotting, and multi-camera direction, ensuring each show delivered a premium, visually striking experience for millions of viewers.

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Beyond AML, I successfully launched Amazon Music’s new partnership with the NBA and Prime Video Live Sports, developing and directing a fresh music performance series that bridged sports culture with live music on a major global stage. This initiative expanded Amazon Music’s footprint within Prime Video’s sports ecosystem and created new opportunities for artist collaboration, fan engagement, and cross-platform synergy.

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I also reimagined City Sessions for its second season, transforming it into a more immersive and artist-forward series that resonated with both local communities and global audiences.

 

Throughout my time at Amazon, I partnered closely with artists, marketing, production, and executive teams to ensure every project aligned with Amazon Music’s increasingly global brand strategy.​ Additionally, I managed multi-million-dollar budgets and cross-functional creative and technical teams, guiding projects from concept to delivery while maintaining high creative standards and operational efficiency.