During my time at Vevo, I led the development of a high-performing creative concepts and focused on producing impactful music content and digital marketing campaigns for the world’s biggest artists. I oversaw content strategy, production, and execution—creating original videos and promotional formats that helped artists launch new music and engage millions of fans worldwide.

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By combining innovative content creation with data-driven release strategies, I helped generate strong streaming performance, increased viewer engagement, and delivered measurable revenue growth through brand partnerships, ad sales, and platform collaborations.

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My leadership at Vevo strengthened the company’s position as a leading global music video platform, while giving artists powerful, premium opportunities to promote new releases and build their fanbases.

 deliver both artistic impact and business results.