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During my time at Vevo, I led the development of a high-performing creative concepts and focused on producing impactful music content and digital marketing campaigns for the world’s biggest artists. I oversaw content strategy, production, and execution—creating original videos and promotional formats that helped artists launch new music and engage millions of fans worldwide.

By combining innovative content creation with data-driven release strategies, I helped generate strong streaming performance, increased viewer engagement, and delivered measurable revenue growth through brand partnerships, ad sales, and platform collaborations.

My leadership at Vevo strengthened the company’s position as a leading global music video platform, while giving artists powerful, premium opportunities to promote new releases and build their fanbases.

 deliver both artistic impact and business results.

KEY FORMATS

OFFICIAL LIVE PERFORMACE

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CTRL

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VEVO LIFT

Partners

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GALLERY OF WORK

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